Naveen Donthu
Department Affiliations
- b Robinson College of Business, Georgia State University, Atlanta, GA
- Marketing Department, Robinson College of Business, Georgia State University, Atlanta, GA
Themes
- competitor orientation
- relationship dynamics
- financial performance
- customer orientation
- moderating factors in performance
- trade promotions
- commitment theory
- power asymmetry
- vendor-retailer relationships
- decision-making processes
- market orientation
Categories
- Economics
- Economics, general
- Public policy analysis, general
- Public policy analysis
- Applied economics
- Business management and administration
- Sociology, general
- Business administration and management
- Business
- Business administration and management nec
- Social sciences
- Organizational leadership
- Sociology, demography, and population studies