Le Peng
Department Affiliations
- Krannert School of Management, Purdue University, West Lafayette, USA
Themes
- ISO certifications
- User Behavior in Mobile Contexts
- Management capabilities
- Enterprise core competence
- IT application maturity
- Data-Driven Advertising Strategies
- Mobile Advertising Effectiveness
- Firm ownership impact
- Factors Influencing Consumer Engagement
Categories
- Computer and information sciences nec
- Business
- Computer and information sciences
- Computer science
- Computer and information sciences, other
- Organizational leadership
- Informatics and information technology
- Business administration and management nec
- Business administration and management
- Business management and administration