Faculty

Jeff Foreman

Department Affiliations

  • a School of Business Administration, Pennsylvania State University, Harrisburg, Middletown, PA
  • Department of Marketing, Walker College of Business, Appalachian State University, Boone, NC

Themes

  • competitor orientation
  • relationship dynamics
  • financial performance
  • customer orientation
  • moderating factors in performance
  • trade promotions
  • commitment theory
  • power asymmetry
  • vendor-retailer relationships
  • decision-making processes
  • market orientation

Categories