McDowell Porter
Department Affiliations
- Department of Marketing Craig School of Business, California State University Fresno California
Themes
- Social comparisons
- Consumer behavior
- Dual-process model
- Cognitive and emotional processes
- Price fairness evaluations
Categories
- Social sciences nec
- Business
- Economics, general
- Social sciences, other
- Business administration and management nec
- Applied economics
- Economics
- Business administration and management
- Psychology
- Research and experimental psychology
- Cognitive psychology and psycholinguistics
- Social psychology
- Sociology, general
- Sociology, demography, and population studies
- Social sciences