Faculty

Aaron Johnson

Department Affiliations

  • Department of Management and Marketing, Salisbury University, Franklin P. Perdue School of Business, Salisbury, Maryland, USA
  • Franklin P. Perdue School of Business, Salisbury University, Salisbury, MD, USA
  • Department of Management and Marketing, Salisbury University, Salisbury, Maryland, USA

Themes

  • Impact of technology on retail
  • Logistical Challenges in Education
  • Sales Education
  • Comparison of message types (statistical vs narrative)
  • Consumer perceptions of payment methods
  • Contactless payment advantages
  • Experiential Learning
  • Role-Play in Education
  • Retailer consumer relationships
  • Relationship between believability and donation intentions
  • Effect of evidence on believability
  • Monetary donations in nonprofit organizations
  • Professional Development
  • Impact of mindset on message effectiveness
  • Cleanliness and contamination perceptions in payments

Categories