Faculty
Ji Young Lee
Department Affiliations
- Fashion and Textile Technology Department, SUNY Buffalo State
Themes
- Consumer attitudes towards advertisements
- Influencer marketing strategies
- Effectiveness of virtual influencers in marketing
- Perceived characteristics of digital endorsers
- Brand attitudes and behavioral intentions
Categories
- Social sciences nec
- Business administration and management nec
- Sociology, demography, and population studies
- Sociology, general
- Social sciences
- Business
- Organizational behavior studies
- Business, other
- Sociology, demography, and population studies nec
- Business administration and management
- Marketing
- Area, ethnic, cultural, gender, and group studies
- Social sciences, other
- Area, ethnic, cultural, gender, and group studies nec