Stereotype formation
Abstract
The present study aims (1) to study stereotype contents of a target population, and (2) to test the predictive power of three contesting theoretical models in the communication framework of who→says what→in which channel→to whom→with what effect (Lasswell, 1948). A purposive sample of (N= 291) Vietnamese high school and college students found that they have positive stereotypes about Americans in general and a mix of positive and negative stereotypes about Black/African-Americans. Of the three theoretical models, the communication model had collectively the strongest predictors, followed by the psychological model, and then the contact model. Theoretical as well as practical implications of the study is discussed.
Faculty Members
- Yunying Zhang - Austin Peay State University
- Alexis Tan - Washington State University
- Phi Phuong Tran - Hochiminh City University of Social Sciences and Humanities
- Eun-Jeong Han - Salisbury University
Themes
- Perception of Different Cultures
- Cultural Studies
- Communication Theory
- Stereotypes
Categories
- Linguistics
- Area, ethnic, cultural, gender, and group studies
- Social sciences nec
- Social sciences
- Ethnic studies
- Social sciences, other
- Psychology
- Research and experimental psychology
- Social psychology
- Cognitive psychology and psycholinguistics
- Sociology, general
- Sociology, demography, and population studies
- Sociology, demography, and population studies nec